Welcome, Matti.
Matti Koistinen to lead the sales of Modular Pumptracks and VELOPARKs for Allegra Nordic
Matti Koistinen joins Allegra Nordic as Sales Manager for Finland, leading sales of Modular Pumptracks and VELOPARKs from February 2024.
Matti comes to the role from the Finnish Cyclists' Federation, where he served as Executive Director. He brings substantial experience and a genuine commitment to cycling to Allegra Nordic, with a clear mission: to introduce active lifestyle solutions that encourage younger people to spend more time outdoors. Working with the full range of modular elements, Matti will deliver tailored VELOPARK bike playgrounds and Modular Pumptracks to meet the specific needs of customers across Finland.
Matti also has a personal interest in developing cycling facilities.
"My children are four and seven. My younger one is enthusiastic about riding — particularly on trails and Modular Pumptracks. He always chooses the trail when there is one. Riding with him has been eye-opening: children see the potential for play everywhere — including when they are on a bike or scooter. It is our role as adults to support that instinct by creating the right environment for it."