Matti Koistinen to lead the sales of Modular Pumptracks and VELOPARKs

New team member in Finland

Say Hello to Matti!

Matti Koistinen to lead the sales of Modular Pumptracks and VELOPARKs for Allegra Nordic

The former Finnish Cyclists' Federation's executive director Matti Koistinen jumps on-board of Allegra to promote active lifestyle solutions across Finland, commencing February 2024.
Renowned globally, pump tracks are set to revolutionize the cycling landscape also in Finland. Matti brings a wealth of experience and passion for cycling to the company. His mission is to introduce innovative solutions that inspire the younger generation to engage in outdoor activities and a healthy lifestyle. Leveraging a diverse range of modular elements, Matti will deliver tailor-made VELOPARK bike playgrounds as well as Modular pump tracks that cater to the unique preferences and needs of customers nationwide.

Matti_Koistinen-sales-manager-finland-pumptrack

Matti also has a personal interest in developing cycling facilities. 

“My children are 4 and 7 years old. The younger one is very eager to ride a bike – especially on trails and pump tracks. He always chooses the trail if possible. Riding with him has opened my eyes: children see the possibility of playing anywhere – also when riding a bike or scooter. It’s our role as adults to enhance the play by creating environment for it.”

Get in touch with Matti

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